EDUCATION

2015

WITWATERSRAND UNIVERSITY

BACHELOR OF ARCHITECTURAL STUDIES DEGREE (BAS)

ACHIEVEMENTS

2011

MEMBER OF THE GOLDEN KEY SOCIETY

(1ST YEAR ARCHITECTURE | WITS UNIVERSITY)

2013

DEPUTY CHAIRPERSON OF THE SCHOOL OF

ARCHITECTURE AND PLANNING STUDENT

SCHOOL COUNCIL (SoAP SSC)

2018

ACCREDITED PROFESSIONAL (INTERIORS)

GREEN BUILDING COUNCIL SOUTH AFRICA (GBCSA)

2018

TOP 10 FINALIST : NANDOS HOT YOUNG DESIGNER

[NATIONAL PATTERN DESIGN COMPETITION]

2019

FIRST BUSINESS LAUNCH : PRIMROSE CHARMZ (PTY) LTD

[ENTREPRENEURSHIP]

2019

DESIGN RESIDENCY [FOR HER PATTERN DESIGNS] : ANGOLA

INVITATION PROVIDED BY BESPOKE INTERIOR DESIGN FIRM

2019

YOUNG AFRICAN DESIGNERS TRAINING PROGRAM : CHINA

1 OF 4 DESIGNERS SELECTED BY CAPE TOWN UNESCO CREATIVE CITIES NETWORK TO REPRESENT CAPE TOWN

 

EXHIBITIONS

2019

27 COLLECTION LAUNCH : CAPE TOWN / SOUTH AFRICA

EMERGING CREATIVES PROGRAM , DESIGN INDABA

PRIMROSE CHARMZ

ENTREPRENEUR/DESIGNER

 

SERVICES/PRODUCTS:

 

PRIMROSE CHARMZ (PTY) LTD SPECIALIZES IN BESPOKE SURFACE DESIGN / ART SOLUTIONS THROUGH THE USE OF BOTH HAND-DRAWN AND DIGITAL DESIGNS.

DESIGN THEMES INCLUDE NATURE, ARCHITECTURE AND GEOMETRIC DESIGN.

ALL HOME DECOR PRODUCTS SOLD IN THE SHOP ARE ECO-FRIENDLY :)

HAND-DRAWN VS DIGITAL DESIGN:

PRIMROSE IS A SELF-TAUGHT SURFACE DESIGNER AND ARTIST WITH TWO DISTINCT CONTRASTING DESIGN STYLES : FREE-FLOWING HAND-DRAWN ILLUSTRATIONS AND GEOMETRIC , DIGITAL DESIGNS. EACH STYLE CELEBRATES AN ASPECT OF HER PERSONALITY:

THE HAND-DRAWN ILLUSTRATIONS CELEBRATE PRIMROSE'S ADVENTUROUS & CAREFREE NATURE. THESE TRAITS ENABLE HER CREATIVE FREEDOM TO FLOW USING INTUITION AND IMAGINATION.

IN CONTRAST , THE DIGITAL DESIGNS ARE MOSTLY (IF NOT ALL) GEOMETRIC IN NATURE - THESE CREATIONS REQUIRE ACCURACY AND LOTS OF PLANNING USING DIGITAL SOFTWARE. THESE DESIGNS CELEBRATE THE PRACTICAL , DISCIPLINED AND PRAGMATIC QUALITIES OF HER PERSONALITY :)

CAREER BIOGRAPHY

PART 01:

ARCHITECTURE/INTERIOR DESIGN

IN 2015, PRIMROSE GRADUATED WITH A BACHELOR OF ARCHITECTURAL STUDIES DEGREE (BAS) FROM WITS UNIVERSITY . SHE SUBSEQUENTLY PURSUED CREATIVE DESIGN OPPORTUNITIES WHICH  ENABLED HER TO TRAVEL NATIONALLY AND GAIN WORK EXPERIENCE IN BOTH ARCHITECTURAL AND INTERIOR DESIGN FIRMS ALIKE.

 

BETWEEN 2017 - 2018 , PRIMROSE WORKED AS AN ARCHITECT- URAL TECHNOLOGIST , GAINING VALUABLE INTERIOR DESIGN TRAINING WITH K/M2K - AN AWARD-WINNING MULTI - DISCIPLINARY DESIGN FIRM IN CAPE TOWN . PRIMROSE ALSO BECAME AN ACCREDITED INTERIORS PROFESSIONAL WITH THE GREEN BUILDING COUNCIL OF SOUTH AFRICA (GBCSA), OUTSIDE OF OFFICE HOURS.

 

PART 02:

HELLO! ART / SURFACE DESIGN :)

TOWARDS THE END OF 2018, PRIMROSE DECIDED TO BRANCH OFF FROM K/M2K AS AN INDEPENDENT TO FOLLOW HER HEARTS DESIRE TO CONVERT HER PASSION FOR ART INTO A CAREER. 2019 WAS HER DEBUT INTO THE WORLD OF ENTREPRENEURSHIP WITHIN THE DESIGN SECTOR .

 

 

 

 

 

 

 

 

 

 

© 2020 PRIMROSE CHARMZ (PTY) LTD

WEBSITE DESIGN BY PRIMROSE CHARMZ

ALL DESIGNS MAY NOT BE COPIED OR REPRODUCED WITHOUT PERMISSION