EDUCATION

2014

WITWATERSRAND UNIVERSITY

BACHELOR OF ARCHITECTURAL STUDIES DEGREE (BAS)

ACHIEVEMENTS

2011

MEMBER OF THE GOLDEN KEY SOCIETY

(1ST YEAR ARCHITECTURE | WITS UNIVERSITY)

2013

DEPUTY CHAIRPERSON OF THE SCHOOL OF

ARCHITECTURE AND PLANNING STUDENT

SCHOOL COUCIL (SoAP SSC)

2018

ACCREDITED PROFESSIONAL (INTERIORS)

GREEN BUILDING COUNCIL SOUTH AFRICA (GBCSA)

2018

TOP 10 FINALIST : NANDOS HOT YOUNG DESIGNER

[NATIONAL COMPETITION]

2019

FIRST BUSINESS LAUNCH : PRIMROSE CHARMZ (PTY) LTD

[ENTREPRENEURSHIP]

EXHIBITIONS

2019

27 COLLECTION LAUNCH

EMERGING CREATIVES PROGRAM , DESIGN INDABA

CAPE TOWN , SOUTH AFRICA

PRIMROSE CHARMZ

ENTREPRENEUR/DESIGNER

 

BUSINESS ETHOS

 

AS A DESIGNER IN SUPPORT OF HOLISTIC DESIGN, PRIMROSE'S GOAL IS TO CREATE DESIGN SOLUTIONS WHICH PROMOTE THE WELL-BEING OF THE END USER AND WHICH STRENGTHEN THE HUMAN CONNECTION WITH NATURE.

PRODUCTS/SERVICES

PRIMROSE CHARMZ (PTY) LTD SPECIALIZES IN THE CREATION OF ECO-FRIENDLY DESIGNER TEXTILES & HOME-WARE PRODUCTS CATERED TOWARD THE INTERIOR DESIGN INDUSTRY.

 

CAREER BIOGRAPHY

PART 01:

ARCHITECTURE/INTERIOR DESIGN

IN 2014 , PRIMROSE GRADUATED WITH A BACHELOR OF ARCHI-

TECTURAL STUDIES DEGREE (BAS) FROM WITS UNIVERSITY . SHE SUBSEQUENTLY SPENT 2 YEARS IN THE PURSUIT OF CREATIVE DESIGN OPPORTUNITIES WHICH  ENABLED HER TO TRAVEL NATIONALLY AND GAIN WORK EXPERIENCE IN BOTH ARCHITECTURAL AND INTERIOR DESIGN FIRMS ALIKE.

 

BETWEEN 2016 - 2018 , PRIMROSE WORKED AS AN ARCHITECT -

URAL TECHNOLOGIST , GAINING VALUABLE INTERIOR DESIGN TRAINING WITH K/M2K - AN AWARD-WINNING MULTI - DISCIPLI-

NARY DESIGN FIRM IN CAPE TOWN . PRIMROSE ALSO BECAME AN ACCREDITED INTERIORS PROFESSIONAL WITH THE GREEN BUILDING COUNCIL OF SOUTH AFRICA (GBCSA), OUTSIDE OF OFFICE HOURS.

 

PART 02:

HELLO! SURFACE DESIGN :)

AS AN INDIVIDUAL OBSESSED WITH SELF-DEVELOPMENT , PRIMROSE SPENT A VAST PORTION OF HER FREE TIME IN 2018 CULTIVATING HER ART ABILITIES. DURING THIS PERIOD OF TIME  SHE HAD A SERENDIPITOUS ENCOUNTER WHEREBY SHE CAME ACROSS AN INSTAGRAM CALL FOR ENTRIES FOR THE 2018 NANDOS HOT YOUNG DESIGNER PATTERN DESIGN COMPETI-TION  . PRIMROSE DECIDED TO  ENTER .

PRIMROSE SUBSEQUENTLY WENT ON TO BECOME A TOP 10 FINALIST: THE COMPETITION LED HER TO DISCOVER SHE HAD A NATURAL AFFINITY FOR PATTERN DESIGN. THE MENTORSHIP RECEIVED FROM NANDOS & THEIR DESIGN PARTNERS DURING THE COMPETITION, IGNITED HER ENTHUSIASM TO DESIGN '27'- HER FIRST SURFACE DESIGN COLLECTION , DURING HER FREE TIME.

PART 03:

THE BIRTH OF ENTREPRENEURSHIP

TOWARDS THE END OF 2018,PRIMROSE DECIDED TO BRANCH OFF FROM K/M2K AS AN INDEPENDENT TO CONTINUE THE PURSUIT OF HER PERSONAL CAREER GOALS.

 

THIS DECISION LED TO A PERIOD OF REFLECTION AND CREATIVE EXPLORATION WHICH ENABLED HER TO GAIN CLARITY CONCERNING THE BEST NICHE WITHIN THE WORLD OF DESIGN SUITED FOR HER STRENGTHS & SKILL-SET.

 

DUE TO HER PAINSTAKING ATTENTION TO DETAIL,PRIMROSE CONCLUDED DESIGN ON A MICRO-LEVEL WOULD SUIT HER BEST : WITH THE ASSISTANCE OF HER SISTER , SHE SUBSEQUENTLY USED HER '27' COLLECTION AS AN APPLICATION TO PARTICIPATE IN THE 2019 DESIGN INDABA EMERGING CREATIVES PROGRAM. SHE WAS ACCEPTED.

THE GOOD NEWS GAVE BIRTH TO ‘PRIMROSE CHARMZ (PTY) LTD'. PRIMROSE SUBSEQUENTLY WAS ABLE TO COMPILE ALL THE ACQUIRED KNOWLEDGE AND WORK EXPERIENCE GAINED OVER 4 YEARS TO ESTABLISH HER BUSINESS MODEL & STRATEGY.

 

PART 04:

2019 AND BEYOND:

WITH HER ENTHUSIASM AND VISION , PRIMROSE INTENDS TO BUILD A REPUTATION WHEREIN HER ECO-FRIENDLY TEXTILES & PRODUCTS ARE TIMELESS & ASSOCIATED WITH LUXURY & ONLY THE FINEST QUALITY . PRIMROSE INTENDS FOR  HER BESPOKE SURFACE DESIGN SOLUTIONS TO ALSO BE ASSOCIATED WITH EXCELLENCE IN DESIGN.

 

© 2019 PRIMROSE CHARMZ (PTY) LTD

WEBSITE DESIGN BY PRIMROSE CHARMZ

ALL DESIGNS MAY NOT BE COPIED OR REPRODUCED WITHOUT PERMISSION