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Primrose Charmz is a self-taught Surface Designer and Digital Cultural Artist based in Cape Town , South Africa .

She obtained an undergraduate degree in Architecture from the University of the Witwatersrand .

Her Contemporary Digital Cultural Artworks are sold as Limited Edition Giclee Prints printed on Hahnemuhle German Etching Paper .

Primrose's career as a surface designer was launched after being selected as a Top 10 finalist for the 2018 Nandos Hot Young Designer pattern design competition based in South Africa . In 2020 , through her association with the brand and by being exposed to their passion for celebrating Southern African talent and design , Primrose was influenced to start designing cultural patterns and creating digital artworks to visually narrate – and celebrate – aspects of the rich heritage and history of communities and cultural groups based in Africa.

Other themes which inspire Primrose's patterns and digital artworks include Nature and Architecture respectively.