SERVICES/PRODUCTS:

 

PRIMROSE CHARMZ SPECIALIZES IN BESPOKE LICENSED PATTERN DESIGNS AND ART SOLUTIONS THROUGH THE USE OF BOTH HAND-DRAWN AND DIGITAL DESIGNS.

​

DESIGN THEMES OF SPECIALIZATION INCLUDE NATURE, ARCHITECTURE AND CULTURE.

​​

HAND-DRAWN VS DIGITAL DESIGN:

​

PRIMROSE IS A SELF-TAUGHT SURFACE DESIGNER AND ARTIST WITH TWO DISTINCT CONTRASTING DESIGN STYLES : FREE-FLOWING HAND-DRAWN ILLUSTRATIONS AND GEOMETRIC , DIGITAL DESIGNS. EACH STYLE CELEBRATES AN ASPECT OF HER PERSONALITY:

​

THE HAND-DRAWN ILLUSTRATIONS DEPICT SCENES OF NATURE AND CELEBRATE THE ADVENTUROUS & CAREFREE ASPECTS OF HER PERSONALITY : THESE TRAITS ENABLE HER CREATIVE FREEDOM TO FLOW USING INTUITION AND IMAGINATION.

​

IN CONTRAST , THE DIGITAL DESIGNS ARE MOSTLY (IF NOT ALL) GEOMETRIC IN NATURE - THESE CREATIONS REQUIRE ACCURACY AND LOTS OF PLANNING USING DIGITAL SOFTWARE. THESE DESIGNS CELEBRATE THE PRACTICAL , DISCIPLINED AND PRAGMATIC QUALITIES OF HER PERSONALITY :)

​

​

CAREER BIOGRAPHY

​

PART 01:

ARCHITECTURE/INTERIOR DESIGN

​

IN 2015, PRIMROSE GRADUATED WITH A BACHELOR OF ARCHITECTURAL STUDIES DEGREE (BAS) FROM WITS UNIVERSITY . SHE SUBSEQUENTLY PURSUED CREATIVE DESIGN OPPORTUNITIES WHICH  ENABLED HER TO TRAVEL NATIONALLY AND GAIN WORK EXPERIENCE IN BOTH ARCHITECTURAL AND INTERIOR DESIGN FIRMS ALIKE.

 

BETWEEN 2017 - 2018 , PRIMROSE WORKED AS AN ARCHITECT- URAL TECHNOLOGIST , GAINING VALUABLE INTERIOR DESIGN TRAINING WITH K/M2K - AN AWARD-WINNING MULTI - DISCIPLINARY DESIGN FIRM IN CAPE TOWN . PRIMROSE ALSO BECAME AN ACCREDITED INTERIORS PROFESSIONAL WITH THE GREEN BUILDING COUNCIL OF SOUTH AFRICA (GBCSA), OUTSIDE OF OFFICE HOURS.

 

PART 02:

HELLO! ENTREPRENEURSHIP :)

​

TOWARDS THE END OF 2018, PRIMROSE DECIDED TO BRANCH OFF FROM K/M2K AS AN INDEPENDENT CREATIVE TO FOLLOW HER HEARTS DESIRE TO CONVERT HER PASSION FOR ART AND PATTERN DESIGNS INTO A CAREER. 2019 WAS HER DEBUT INTO THE WORLD OF ENTREPRENEURSHIP WITHIN THE DESIGN SECTOR WHICH LED HER TO EXPLORE THE POTENTIAL OF PRINTING HER PATTERNS ONTO ECO-FRIENDLY TEXTILES. .

​

PART 03:

2021 AND BEYOND:  ART / SURFACE DESIGN :)

​

AS OF 2021 , PRIMROSE WILL BE SPECIALIZING IN THE CREATION OF LICENSED PATTERN DESIGNS FOR COMMERCIAL BRANDS AS WELL AS FOCUSING ON HER DIGITAL CULTURAL ARTWORKS.

​

 

​

​

 

​

​

 

​

 

 

 

 

​

 

 

 

​