primrosecharmz_NeilD signature.jpg

ACHIEVEMENTS

2018

TOP 10 FINALIST : NANDOS HOT YOUNG DESIGNER

[NATIONAL PATTERN DESIGN COMPETITION]

PRIMROSE CHARMZ  : DIGITAL ARTIST / PATTERN DESIGNER

SERVICES/PRODUCTS:

 

PRIMROSE CHARMZ IS A SELF-TAUGHT SURFACE DESIGNER AND MULTI-DISCIPLINARY ARTIST . SHE SPECIALISES IN BESPOKE LICENSED PATTERN DESIGNS FOR THE INTERIOR DESIGN INDUSTRY AND DIGITALLY-DESIGNED LIMITED EDITION CULTURAL ARTWORKS .

HER PATTERN DESIGNS ARE INSPIRED BY NATURE AND AFRICAN CULTURE.

CAREER BIOGRAPHY :

PART 01:

ARCHITECTURE/INTERIOR DESIGN

IN 2015, PRIMROSE GRADUATED WITH A BACHELOR OF ARCHITECTURAL STUDIES DEGREE (BAS) FROM WITS UNIVERSITY . SHE SUBSEQUENTLY PURSUED CREATIVE DESIGN OPPORTUNITIES WHICH  ENABLED HER TO TRAVEL NATIONALLY AND GAIN WORK EXPERIENCE IN BOTH ARCHITECTURAL AND INTERIOR DESIGN FIRMS ALIKE.

 

BETWEEN 2017 - 2018 , PRIMROSE WORKED AS AN ARCHITECTURAL TECHNOLOGIST , GAINING VALUABLE INTERIOR DESIGN TRAINING WITH K/M2K - AN AWARD-WINNING MULTI - DISCIPLINARY DESIGN FIRM IN CAPE TOWN .

 

PART 02:

HELLO! ENTREPRENEURSHIP :)

TOWARDS THE END OF 2018, PRIMROSE DECIDED TO BRANCH OFF FROM K/M2K AS AN INDEPENDENT CREATIVE TO FOLLOW HER HEARTS DESIRE TO CONVERT HER PASSION FOR ART AND PATTERN DESIGNS INTO A CAREER. 2019 WAS HER DEBUT INTO THE WORLD OF ENTREPRENEURSHIP WITHIN THE DESIGN SECTOR .

 

2019

DESIGN RESIDENCY [FOR HER PATTERN DESIGNS] : ANGOLA

INVITATION PROVIDED BY BESPOKE INTERIOR DESIGN FIRM

2019

YOUNG AFRICAN DESIGNERS TRAINING PROGRAM : CHINA

1 OF 4 DESIGNERS SELECTED BY CAPE TOWN UNESCO CREATIVE CITIES NETWORK TO REPRESENT CAPE TOWN

 

EXHIBITIONS

2019

27 COLLECTION LAUNCH : CAPE TOWN / SOUTH AFRICA

EMERGING CREATIVES PROGRAM , DESIGN INDABA