27 collection

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YEAR OF COMPLETION | 2019

PRODUCT | PATTERN DESIGN APPLIED TO PRODUCT

PRODUCT APPLICATION | SCATTER CUSHIONS

STOCKISTS | ESQUE

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IN 2018 ,PRIMROSE TURNED 27 YEARS OLD. REFLECTING BACK ON THE YEAR , SHE WAS ABLE TO IDENTIFY THAT IT

HAD BEEN ONE OF THE MOST TRANSFORMATIONAL YEARS OF EXISTENCE WITHIN HER PERSONAL LIFE. THE YEAR WAS

FULL OF MANY POWERFUL LIFE LESSONS LEARNED THROUGH FAILURES & DISAPPOINTMENTS. HOWEVER, IT ALSO WAS

ALSO FULL OF SUCCESS , BLESSINGS AND JOY.

IN ORDER TO CELEBRATE THIS JOURNEY , PRIMROSE CREATED THE 27 COLLECTION (NAMED AFTER HER AGE). USING NATURE &

GEOMETRY AS INSPIRATION, SHE THEN CHOSE 4 FLOWERS WHICH SYMBOLIZE THEMES OF EMPOWERMENT :

THE PROTEA , LOTUS , DANDELION & DAFFODIL. THESE FLOWERS WERE THEN TURNED INTO PATTERN DESIGNS WHICH SERVE

AS A SOURCE OF VISUAL MOTIVATION  AND AS A REMINDER THAT  AS HUMAN BEINGS WE ARE STRONGER THAN WE THINK

WE ARE AND THAT WE HAVE THE POWER TO OVERCOME DIFFICULTIES AND TO EMERGE VICTORIOUS ON THE OTHER SIDE.