Manufacturing

NANDOS hot young designer competition

YEAR OF COMPLETION | 2018

CLIENT | NANDOS . VIEW WEBSITE HERE

PATTERN APPLICATION | DETAILS HERE

IN 2018 , NANDOS PUT OUT A CALL FOR PATTERN DESIGN ENTRIES FOR ITS ANNUAL DESIGNER TALENT SEARCH. AS A CREATIVE ALWAYS LOOKING FOR OPPORTUNIIES TO CHALLENGE HERSELF , PRIMROSE DECIDED TO ENTER.OUT OF 420 ENTRIES, FROM 259 ENTRANTS, 10 FINALISTS WERE CHOSEN.

PRIMROSE WAS ONE OF THEM.

THE STORY BEHIND THE PATTERN

AS AN INSPIRATION FOR HER PATTERN DESIGN , PRIMROSE CHOSE TO CELEBRATE THE PERi-PERi :

AN INGREDIENT WHICH IS THE HEART AND SOUL OF NANDOS.

AFTER NOTICING THAT NANDOS ALREADY CHOOSES A DIVERSE RANGE OF PATTERN DESIGNS WITH VIBRANT COLORS, PRIMROSE CHOSE TO RATHER USE BLACK AND WHITE FOR HER PATTERN. THIS , SHE BELIEVED , WOULD ENABLE HER PROPOSAL TO HAVE A BETTER CHANCE OF STANDING OUT (THE STRATEGY WORKED!)

[SEE THE VIDEO BELOW FOR A BRIEF DESCRIPTION OF HER DESIGN APPROACH.]