NANDOS hot young designer competition

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YEAR OF COMPLETION | 2018

CLIENT  | NANDOS . VIEW WEBSITE HERE

PATTERN APPLICATION | DETAILS HERE

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IN 2018 , NANDOS PUT OUT A CALL FOR PATTERN DESIGN ENTRIES FOR ITS ANNUAL DESIGNER TALENT SEARCH. AS A CREATIVE ALWAYS LOOKING FOR OPPORTUNIIES TO CHALLENGE HERSELF , PRIMROSE DECIDED TO ENTER.OUT OF 420 ENTRIES, FROM 259 ENTRANTS, 10 FINALISTS WERE CHOSEN.

PRIMROSE WAS ONE OF THEM.

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THE STORY BEHIND THE PATTERN

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AS AN INSPIRATION FOR HER PATTERN DESIGN , PRIMROSE CHOSE TO CELEBRATE THE PERi-PERi :

AN INGREDIENT WHICH IS THE HEART AND SOUL OF NANDOS.

 

AFTER NOTICING THAT NANDOS ALREADY CHOOSES A DIVERSE RANGE OF PATTERN DESIGNS WITH VIBRANT COLORS, PRIMROSE CHOSE TO RATHER USE BLACK AND WHITE FOR HER PATTERN. THIS , SHE BELIEVED , WOULD ENABLE HER PROPOSAL TO HAVE A BETTER CHANCE OF STANDING OUT (THE STRATEGY WORKED!)

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[SEE THE VIDEO BELOW FOR A BRIEF DESCRIPTION OF HER DESIGN APPROACH.]